Industry
Investments
Role
Product Design
Year
2021
Client
Guru
New investment wallet
This project aimed to serve users for a new phase of the Guru app, where we transitioned from being invest aggregators to becoming an application for users to trade investing options. A project that started from dicovery to delivery.
Understanding the current scenario
• The wallet had usability issues, with interactions that were not working properly (mainly in smaller screens), such as scrolling on the position screen and the asset bottom sheet on the wallet page. This issue accounted for nearly 20% of the support calls. • The wallet was simple and worked for a certain group of users, but it did not meet all the needs in this new phase. • Lack of filters to assist the user in their decisions.
Desk research and data analysis
We mapped user pain points through store comments, surveys, and past interviews. Data within the app, such as the number of assets (The mode average was 18 per user) and synchronized portfolios (mean of 2 per user).
Users Interviews
We had to make assumptions, create a script, recruit participants, and conduct interviews. We interviewed three users of our application, and one who was not. Out of these four, three were beginners in investments and one was advanced.
User comments